01
DISCOVER
USER PERSONA / EMPATHY MAP
THE PROCESS
02
DEFINE
BRAND IDENTITY / STYLE GUIDE
03
DEVELOP
PRODUCT HYPOTHESES / WIREFRAMES
04
DELIVER
USER INTERFACE
THE PROBLEM
Users can struggle to find furniture pieces that reflect their personal style and waste time scrolling through irrelevant items just to settle for furniture that doesn't truly inspire them. The lack of personalization and curation leads to decision fatigue and unsatisfying purchases in the end
THE SOLUTION
BILO's app offers a personalized furniture discovery experience through curating a collection of unique and characterful recommendations. This transforms furniture shopping from a overwhelming task to journey of personal expression, helping users create spaces that truly feel like home
USER RESEARCH
During this stage, I explored the journey of individuals searching for the perfect furniture pieces that speak to their aesthetic. Through research, I uncovered key pain points, gains, and motivations for the target audience. By developing a detailed user persona, I gained valuable insights into how individuals approach the process of transforming their spaces into personalized sanctuaries that reflect their personal style and truly represent who they are.
WARM GREIGE
9E9187
PALE SAGE
BFB598
ANTIQUE BRASS
A47C48
DIM GRAY
A3A398
SOFT BLACK
343333
HIGH FIDELITY WIREFRAMES
The design guides users through a personalized journey, starting from the welcoming login screen to an interactive questionnaire that helps understand their preferences. The interface incorporates subtle shadows and rounded corners to maintain visual harmony, while the navigation system remains simple yet effective with intuitive icons for home, favorites, search, and cart functionalities.
