ABOUT
The KREEM project focused on developing a brand identity for a hand and body cream company. I created a style guide, product packaging design and promotional assets that capture the essence of coastal serenity and premium skincare.
ROLE
Designer
PROJECT DURATION
2 months
Target audience analysis / Initial concept development
Logo design exploration / Color palette selection
Packaging Design / Visual Refinements
Product mockups / Final deliverables
Through this branding project, I developed a cohesive brand identity system for KREEM that effectively captures the essence of ocean-inspired skincare.
The final deliverables included a refined logo, color palette, and product packaging. The visual identity system I created communicates KREEM's commitment to hydration and premium skincare through its oceanic theme
This project enhanced my technical skills in Adobe Creative Suite and mockup creation and taught me the value of an iterative design process.
I was also able to strengthen my understanding of how brand messaging and packaging design can effectively communicate brand values and attract specific target audiences
Each color serves a purpose. Beach Bone creates a foundation as the primary background color. Coastal Sand, Serene Blue, and Deep Ocean are used in the packaging for accents and details. Ocean Shadow is used as the main text colour, providing clarity and readability against lighter backgrounds
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The KREEM product packaging design maintains a cohesive visual narrative that captures the essence of the brand. Each asset incorporates the nature of the product while maintaining the serene, coastal aesthetic that defines the brand. Much like the gentle embrace of the ocean, KREEM's formulations aim to soothe and heal the skin, nourishing the body and soul
Through thoughtful visual cues and a minimalist, premium design, the KREEM packaging communicates the brand's commitment to high-quality, natural skincare. The end result is a cohesive, elevated brand experience that resonates with the target audience seeking luxurious self-care products inspired by the serenity of the coast.
